Whom is it for? - The target audience and the logic.
The context is out of the 5.5 lakhs students who do post graduate management program (in India) almost 30 % are specializing in HR. That is about 1.5 to 1.75 lakhs students. This book will work as a skill development tool for making HR students employable. It is not easy to remember everything. Therefore each student would like to buy a copy of this book as a reference book as they move to industry.
For faculty members this book can be a great teaching tool. They will get a comprehensive view of the HR process they are teaching as well as can be used as a spring board for creating an exciting discussion. For instance a debate on ’employee engagement’ is the disposition of the individual towards work or it is the cumulative outcome of organization culture, the immediate manger and several other dimensions. A good debate takes place after sufficient research. Students and faculty member will come well prepared. The debate will be indeed exciting.
For proprietors of start-ups, the book can be a handbook for ready reference.
As of today a rough estimate is that there are anything around 35 lakh HR practitioners in India alone. For all HR practitioners this book will be a ‘go to book’,’ how to book’ and ‘what is book’. A marketing strategy of ‘door to door’ sale to management institutes, universities, companies and various HR forums will (prayerfully hope) see sale of the book in big numbers.
The book will help anyone to shrink the time required for implementing any HR process like a seasoned HR leader and a respected professional.
(a) the profile of the emerging work-force (Gig, contract, permanent and fluid employees) and their mental frame work, working from home or anywhere,
(b) the different ways of ‘doing work’ and managing such employees,
(c) changing concepts of work space,
(d) emerging trends in every HR process will be the process in preparing the HR stake-holders for the future. This book ‘Futuristic _ HR’ has all these steps dealt within the book.
It is now a well-established theory that states that a well-managed HR function contributes to the bottom line of a business enterprise. Conversely, it could also be true that a badly managed HR function and people management practices can negatively affect the health of the organization. This book will help HR professionals to manage HR function well by following the process steps and flow chart.